Rock Your Brand founder Rachel Pintarelli believes the power of story and transparency of self are the true connectors in marketing. Her mission is to help small business owners be brave, and find their footing, delivering a message of who they are without apology: consistently, courageously and confidently. We spoke about how the events of the last seven months affected her decision to re-brand her business, as well as trends, and brand do’s and don’ts. You can hear the complete audio conversation with Rachel at www.embarkthepodcast.com.
LS: So, how did you come to ‘Hey, I think I’ll do branding?” (more…)