by Liz Solar | Mar 11, 2021 | Embark the Podcast
We’re constantly bombarded with messages on TV, the radio, cable news, social media, magazines, advertising, and podcasts. How do you separate good messaging from the noise? Message Artist Deb Goeschel, creates websites and visual branding for businesses and organizations, spoke with me last week on my Embark podcast to share what goes into an effective message. Turns out, it starts with asking questions. Lots of questions. I had a few of my own.
These are edited excerpts of our recorded conversation. (more…)
by Liz Solar | Oct 12, 2020 | Embark the Podcast
Rock Your Brand founder Rachel Pintarelli believes the power of story and transparency of self are the true connectors in marketing. Her mission is to help small business owners be brave, and find their footing, delivering a message of who they are without apology: consistently, courageously and confidently. We spoke about how the events of the last seven months affected her decision to re-brand her business, as well as trends, and brand do’s and don’ts. You can hear the complete audio conversation with Rachel at www.embarkthepodcast.com.
LS: So, how did you come to ‘Hey, I think I’ll do branding?” (more…)