We’re constantly bombarded with messages on TV, the radio, cable news, social media, magazines, advertising, and podcasts. How do you separate good messaging from the noise? Message Artist Deb Goeschel, creates websites and visual branding for businesses and organizations, spoke with me last week on my Embark podcast to share what goes into an effective message. Turns out, it starts with asking questions. Lots of questions. I had a few of my own.
These are edited excerpts of our recorded conversation. (more…)