Five Questions about Business and Podcasts with Jack Monson, Social Geek Radio

Jack Monson is the Chief Revenue Officer at Social Joey and has been working with enterprises, multi-location brands, franchises, and small businesses in social media for over 12 years. He is also the host of the Social Geek Radio podcast. Jack lives on a small ranch far outside of Chicago with his wife, daughter, a few horses, and lots of vinyl records. On my Embark podcast, we spoke about the state of small business, broadcasting and post-Covid states of mind. Here’s a sample of our conversation. (more…)

Brands Stuck in Adolescence

Evelyn Starr,  founder of E. Starr Associates helps Brands in Adolescence. Her fascination with why people buy and the problems that brands encounter as they struggle to grow give her a unique perspective helping people overcome marketing problems. The following is an excerpt from our recorded conversation on my podcast, Embark. (more…)

It Really is About You: What Your Messaging Reveals

We’re constantly bombarded with messages on TV, the radio, cable news, social media, magazines, advertising, and podcasts. How do you separate good messaging from the noise? Message Artist Deb Goeschel, creates websites and visual branding for businesses and organizations, spoke with me last week on my Embark podcast to share what goes into an effective message.  Turns out, it starts with asking questions. Lots of questions. I had a few of my own.

These are edited excerpts of our recorded conversation. (more…)