You can’t be everything to everybody. A truism because it’s, you know, true. In life, we are many things to a variety of people: Spouse, partner, parent, sibling, employee, manager, cook, athlete, artist, voice actor. It’s exhilarating. And exhausting. Why do we insist on being some many things in our voice careers when, let’s face it, we’re only really excellent at one, and pretty good at a couple other things?

All that time spent pitching jobs we perform adequately, if not brilliantly,  might be better spent unearthing projects – some right in our own back yard – that best flaunt our  talent, and better suit  our unique sensibilities.  Streamline and simplify.  In other words, find your niche.

Maybe it’s time to take stock, assess what you excel at, invest your energy to promote your money-maker. What’s your voice over sweet spot? Quirky characters? Amazing storytelling,  and endurance for audio books? A trusted, approachable way with big word pharma projects? Go with that. Focused attention, and intention showcase your VO excellence, and not only make you an expert, but the go-to person for that genre. Their voice over super hero. Dazzle them with what’s already in your wheelhouse.

A probate lawyer doesn’t take on a capital murder case. An orthopedic surgeon isn’t the person to see for a mammogram. Specialists: A group elevated to coveted ‘best of list’ and cult-like loyalty. Like my colorist: Absolute genius with lowlights. And worth every penny.

In a world of middling generalists, be a specialist. Find your sweet spot. Do what you do best. Then tell everyone about it.

Boston area marketing maven, Evelyn Starr helps brands that are ‘stuck in adolescence,’ those businesses going through a mid-career crisis. I’d like to pass on her brilliance with this link on why it’s important to find your niche. Enjoy

Why Your Brand Needs a Niche