by Liz Solar | Sep 22, 2022 | Embark the Podcast, Voice Over
As a voice actor, I receive a lot of auditions that request a ‘conversational read’. The style requires voice talent to sound relatable, likeable and empathetic. It’s the voice of a good friend or trusted adviser. As if you’re in, you know, a conversation.
It strikes me that in a time when the marketing version of conversation is so popular, our real-world conversation is decidedly not. Genuine, engaged conversation – that give and take of ideas information and feeling – is often absent in a world filled with noise and hit-and-run commentary.
Over the last two years I have advocated better conversations to understand each other, to see each other as human beings rather than opinions. Or punching bags. Find common ground.
We have much more in common with each other than we think.
So, in the spirit of better, more connected conversations, I propose this solution: Get a dog. (more…)
by Liz Solar | Aug 15, 2021 | Branding, Embark the Podcast, Marketing, Voice, Voice Over
Pauline Cheung is a confidence coach works with people to transform the fears that can hold one back to the unwavering confidence to move forward in life and career. From an early age, Pauline herself unconsciously picked on messages it was not safe to be herself. It wasn’t until after she graduated college she decided to figure out what she wanted to do and who she wanted to be.
What she learned through her experiences, and through piecing together advice from mentors and coaches, is that the fear is normal. Fear shows up when we’re on the cusp of stepping into something big, whether it’s a stronger presence in meetings, shifting into a new role, or promoting our personal brand. The solution wasn’t to get rid of fear (which never worked for long), but transform her relationship to fear, which lead her to a successful career that includes international marketing for The Disney Companies.
Our two-part conversation can be heard on my Embark podcast. Many thanks to Pauline for sharing her story, and for answering these five questions. (more…)
by Liz Solar | Jul 3, 2021 | Embark the Podcast
Lyralen is passionate about social justice. Their work as an actor, educator, activist and writer supports the same vision: truth in storytelling and equality for all people. They are also the show runner at Another Country Productions.
One reviewer of their work says “…[Lyralen] takes up so many difficult topics with such a strong sensitivity, finesse and power and at the same time makes you want to both laugh and cry.” We spoke on my Embark podcast last week about her groundbreaking web series Assigned Female at Birth. They answer a few more questions here. (more…)
by Liz Solar | Jun 10, 2021 | Embark the Podcast
Susan Finn believes marketing is an act of service to those who are currently searching for exactly what you offer. She focuses on helping clients create a list growth to build and email strategy that feels generous while it attracts, nurtures and converts subscribers. Susan generously shared her wisdom and experience as a guest on my Embark podcast last week. Here are answers to five questions I posed. (more…)
by Liz Solar | Feb 25, 2021 | Embark the Podcast
Mental health – or an increasing lack thereof – has become a familiar topic of conversation in the last year. Sudden quarantine, social isolation, fear of sickness or family loss have added to the genuine everyday stress many of us experience. Widespread depression and anxiety have been compounded by economic and housing insecurity and social inequities.
These strange times have taken an emotional toll on adults, and even more so among children and adolescents. Recent data from the Centers for Disease Control show a dramatic increase in suicide ideation and completed suicide among children and young adults 10 to 24 years old since the pandemic started. Shockingly, the incidence of suicide among children – as young as 5 to 11 years old — is on the rise. (more…)